Codes of conduct and brand reputation: Learning from the News International scandalby
Is your brand's code of conduct an effective tool protecting your reputation? Or a fig leaf whose shortcomings will leave you exposed if things turn tricky? Isabel Collins explores.
In light of the News International scandal there is an important question that all organisations should be asking themselves: is the code of conduct an effective tool that actively helps protect your reputation, or a fig leaf whose shortcomings risk leaving you woefully exposed if things turn tricky?
- The Code of Conduct needs to be well designed and more than just a book of rules – not just about compliance. It needs to be inviting as well as instructive.
- Implementation of the Code – it is essential that employees are engaged with the code on an ongoing day-to-day basis so that it is both embraced and understood.
- The culture - It is about having the right measures and the right culture in place, throughout the organization. Upholding the principles from leadership to frontline.