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DMA hails new call and text guideline for consumers

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16th Oct 2012
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The DMA has welcomed Ofcom’s new consumer guide for dealing with ‘nuisance calls’ and spam texts as protection for the mobile and telemarketing sectors.

Ofcom’s Nuisance Calls and Messages Consumer Guide collates information on dealing with all forms of unwanted marketing calls and texts within one document for the first time, having previously been spread across various websites and publications.

According to Ofcom, complaints about unwanted marketing calls have trebled in the recent months with 9,803 complaints lodged in July 2012 alone lodging, compared to 3,212 complaints in December 2011.

Mike Lordan, chief of operations for the DMA, said: “The scourge of unwanted cold calls and spam texts represent a great threat to the long-term interests of the telemarketing and mobile marketing sectors. We’ve welcomed recent action taken by Ofcom and the ICO against individuals and companies found to be breaking the law.

“Until now, it’s been difficult for consumers to find the information they need on stopping unwanted calls and texts and who to complain to. This simple all-in-one guide is the next step forward in protecting the industry by building consumer confidence and trust in legitimate mobile and call-based marketing.”

Earlier this month, the ICO fined two ‘illegal’ marketers £250,000 for sending millions of spam texts. 

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