The National Bank of Dubai (NBD) is rolling out a uniform Oracle-based CRM system across all its forty branches in the UAE and all customer service units within the Retail Banking division.
The Oracle-based application provides a consolidated view of all of the customer's products, recent contacts across all channels and a single point of resolution for their enquiries. They will also enable NBD to offer customers additional products and services.
The bank has previously installed several components of the Oracle E-Business Suite including General Ledger, Accounts Payable, Human Resources Management and Payroll.
"The launch of our customer relationship system will enable us to enhance our levels of customer service throughout the bank," said Suvo Sarkar, Head of Retail Banking, National Bank of Dubai. "In an increasingly competitive business environment, we are keen on placing our customer-focused strategies at the forefront of our business. With the launch of the CRM system, we are positioned to deliver relevant products and a more personalised customer experience across all points of contact.
"At the National Bank of Dubai, we make it a priority to respond to our customer's needs and wants, resulting in a deeper understanding of the various customer segments.We are a customer focused financial institution and with the right data management capabilities, we can gain insight into value chains and understand our customers better."