PeopleSoft has appointed a former senior Siebel executive to head up its CRM division.
George Ahn, a former marketing executive at Siebel, replaces Joe David as the group vice president and general manager of Peoplesoft's CRM operations. Davis left last month to become president and CEO of Web analytics software company CoreMetrics.
Ahn had worked at Siebel for three years, overseeing the company's midmarket and sales force automation group. He also spent 13 years in various sales and marketing positions at IBM.
He joins PeopleSoft from enterprise application integration software developer Tibco Software where he had been executive vice president and chief marketing officer for a little more than a year.
At PeopleSoft, Ahn will oversee strategy, product development, global marketing and customer support for the company's CRM software business.