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Half of marketers planning to change roles in next six months

9th Feb 2016
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Research from recruitment analysts, Robert Walters, states that nearly half of all UK marketers are planning to switch roles in the next six months.

The survey of nearly 750 professionals found that 27% of marketers are ‘actively’ looking for a new role, with 37% highlighting career progression as their main objective for switching.

The study cites a “shortage of suitably qualified and experienced marketing professionals”, which is a “legacy of the recession when entry level hiring stalled, leading to a lack of mid-level workers today”.

It adds that the UK’s steady growth in certain sectors, including technology and IT services, has led to an increased demand for marketers as they look to win new business and expand.

“As more firms move to do business online and expand their digital presence over traditional marketing channels, marketers with strong digital skills are in high demand, particularly in junior and mid-level roles,” says Ed Glover, Associate Director for marketing recruitment at Robert Walters.

“As a consequence, many marketing professionals with a strong digital skill set are ready to move, aware that their skills are in high demand.”

“More experienced digital marketing specialists, particularly those with a background in e-retail and technology, are choosing to remain within these sectors, leaving employers in other industries with a significantly smaller talent pool to draw on.”

The potential dearth of talent is being amplified by the changing requirements of the marketing profession in general. For example, 2015 research from the World Federation of Advertisers (WFA), for example, stated that investment in analytics for marketing is on the rise, with 89% of marketers expecting to increase budgets to account for data analytics tools. The upshot has been a greater need for marketers with an acute understanding of data analysis in recent times.

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By parkergrey
07th Apr 2016 12:59

Interesting research. So the market it's really interesting

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