Around $200m will be spent on advertising in social networking games this year. So what do you need to know if you want to make a success of such a campaign?
Choose the right game
Identify the audience you are going after
Ensure the campaign has ‘stickiness’ and is interactive
Ensure the reward for the user has value
Encourage viral promotion
Keep it simple
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.