Recent research suggests that most marketers (96%) are expecting to commit some kind of spending on influencers over the next year.
And the study, by Takumi, has demonstrated the surprising scale of investment that organisations are now willing to commit to influencer marketing, a discipline that is increasingly viewed as a more effective way to target consumers than other forms of traditional advertising.
At the top-end, around 10% of marketing leaders in the UK are set to dedicate at least £100,000 of their budget over the coming 12 months to influencers. A further 25% estimate their budget to be between £10,000 and £100,000, while 39% state they will spend up to £10,000.
With such large sums being committed, it is crucial that organisations are well aware of the opportunities and challenges that influencer marketing can present. With this in mind, Vamp has pulled together the following infographic that summarises the main do's and don'ts.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.