“Developing a robust content marketing strategy is essential. Content is now the crucial factor that underpins digital marketing such as SEO, social media, advertising and PR” - Kathryn Dawson, Digital Marketing Consultant
Content remains central to every marketer's plans in 2017. 87% of UK marketers now regard themselves as content marketers, according to the latest figures from the Content Marketing Institute (CMI).
Whilst the pillars of content marketing are rooted in traditionally successful methods such as blogs, email, ebooks and webinars, the tools marketers are using to boost their content's reach have become increasingly sophistocated.
The CMI's most recent report into UK content marketing activity highlights a number of key trends, including the methods marketers are now using to target audiences and the different channels they use. The following infographic from Marketing Signals summarises the report's key points:
(Click to enlarge)