For digital marketers looking to enhance conversion rates and expand their business, A/B testing allows them to get the most out of their web traffic and make informed decisions on their strategy. This infographic by Visual Website Optimizer provides an introduction. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.