More than ever, consumers are overwhelmed by the sheer quantity of content and offers available on every channel.
The attention span of the average consumer has dropped to just eight seconds today. So how do you keep pace with consumers' demands?
This infographic from SDL examines how you can respond, including:
- Language.
- Channel.
- Relevancy.
- Personalisation.
- Experience.
- Incentives.
- Reputation.
- Knowledge.
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Chris was an Editor at MyCustomer from 2014 to 2022. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News.
Read more from Chris Ward
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