Email marketing is experiencing a renaissance period, thanks to our ever-increasing reliance on smartphones and the rise in use among younger generations.
In the following infographic, the Direct Marketing Association (DMA) shine the spotlight on millennials, asking what makes a good email marketing campaign, and contrastingly, why a record number of email addresses are being abandoned.
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.