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Infographic: How millennial habits are changing email marketing

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19th Dec 2016
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Email marketing is experiencing a renaissance period, thanks to our ever-increasing reliance on smartphones and the rise in use among younger generations.

In the following infographic, the Direct Marketing Association (DMA) shine the spotlight on millennials, asking what makes a good email marketing campaign, and contrastingly, why a record number of email addresses are being abandoned.  

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DMA email marketing

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