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Infographic: Marketing and the psychology of colour

8th Apr 2016
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For retailers, shopping is the art of persuasion. When marketing new products, it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell and texture. 

This infographic by M2 On Hold looks at how colour affects us and how you can use it to help your business. 

It covers: 

  • How we feel about colour. 
  • How colour influences people. 
  • Why brands chose their colours. 
  • How colours attract specific shoppers. 
  • Favourite colours by gender. 
  • How to choose the right colour for your company. 

The psychology of colour


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