For retailers, shopping is the art of persuasion. When marketing new products, it is crucial to consider that consumers place visual appearance and colour above other factors such as sound, smell and texture.
This infographic by M2 On Hold looks at how colour affects us and how you can use it to help your business.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.