Personalised marketing is predicated on brands being able to understand each consumer and respond with the right offer or message at the right time. But the ability to truly personalise depends on consumers' willingness to share information with the companies they patronise. This infographic from Boxever examines the disconnect between what consumers want from brands and how open they're willing to be with their information. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.