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Infographic: The creation of the chief marketing technology officer

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6th Sep 2012
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A new infographic outlines how the roles of CMO and CTO are merging to create new efficiencies in organisations. 

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By David Evans
28th Sep 2012 17:50

 This new role is a logical step for organisations who understand that technology plays the most important role in marketing which is getting the message out there. Technology provides a platform and channels available to organisations from which they can their whole campaigns and interact with their online and offline community of consumers/fans etc.

Dave Evans, commercial director at accessplanit, specialist in learning management system an training registration software

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