Purchasing habits today involve multiple types of media. In-store, online and mobile customers have growing expectations of their buying experience. In order to meet consumer demand your business needs to accommodate these expectations.
But what needs to be in place so that you can achieve omnichannel visibility and success?
This infographic from Mediahawk outlines the basics.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.