What are the typical stages that B2B buyers go through when choosing a new product for their company?
Over the last decade, there have been some major changes in the B2B consumer decision making process.
With the arrival of the internet, marketers now have a more difficult job on their hands. The purchasing path today isn’t linear any more.
The following infographic from CommuniGator looks more closely at the seven stages that every B2B buying team goes through when choosing a high involvement product for their company so you can have a greater insight into how to market your product more effectively.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.