Research into the use of mobile marketing communications has revealed some insightful data about consumer attitudes towards the messages they receive. This infographic from Oxygen8 outlines some of the key findings.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.