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Infographic: Who is the modern CMO?

11th May 2015
Managing editor MyCustomer.com
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Responsible for the marketing activities across the organisation, the chief marketing officer (CMO) is one of the most influential roles in the modern business. But with the discipline of marketing experiencing unprecedented change, the role of the CMO is changing. So who is today’s CMO? Based on a new Adobe/Cognisses report providing a cognitive profile of senior marketing professionals, this infographic shares insight into today's CMOs. (Click to enlarge)

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