Responsible for the marketing activities across the organisation, the chief marketing officer (CMO) is one of the most influential roles in the modern business. But with the discipline of marketing experiencing unprecedented change, the role of the CMO is changing. So who is today’s CMO? Based on a new Adobe/Cognisses report providing a cognitive profile of senior marketing professionals, this infographic shares insight into today's CMOs. (Click to enlarge)
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.