Get to the top the organic way – that’s the key message international Search Engine Marketing expert Mike Grehan will share in a global web conference on Thursday March 25.
Grehan’s 60 minute presentation covers the basics of Search Engine Marketing – and offers tips on how to secure a place in the all-important top-10 “organic” rankings on the leading search engines.
The organic approach focuses on the characteristics needed to bring a website naturally to the top of the search engines’ free listings. The alternative is to secure a prominent pay-per-click advertising slot – which can be hugely expensive because of competitive bidding for these sites.
“There’s a lot of information about Search Engine Marketing, but it’s hard to separate the facts from the myths,” says Grehan. “As a result, many marketers are ill-informed and unable to sweat their online assets properly.
“With Third Generation Search a reality, the challenges for online marketers are enormous. The search algorithms are extremely complex, but it is still possible to make a website irresistible and ensure that it drives your profits.
Grehan is a highly regarded speaker and author who achieved expert status through his definitive book Search Engine Marketing: The essential best practice guide, now in its third edition. His status has earned him unprecedented access to the major search engines, and he has deep insight into their search algorithms and technology. He is also managing director of iProspect Europe.
The web conference on March 25 is for anyone involved in Search Engine Marketing, novice or experienced user. It includes a question and answer session with Grehan.
The conference, presented by InsightExec, is at 11a.m. EST / 4p.m. GMT, and costs GBP 35 including VAT.
For more details and online booking go to: