Many company executives like the idea of word of mouth campaigns, but doubt that such campaigns can be accurately measured. David Balter refutes that idea and explains how he has measured word of mouth campaigns to reflect meaningful ROIs.
David Balter is the founder and chief executive officer of the word of mouth marketing and media company BzzAgent. Balter founded BzzAgent in 2002. Since that time, his company has provided word-of-mouth media services for dozens of Fortune 500 companies and has been featured in The New York Times Sunday Magazine, The Wall Street Journal, The Economist, and on National Public Radio.
Here he explains how he has measured word of mouth campaigns - despite many believing accurate measurement to be impossible.
This video is supplied courtesy of Fifty Lessons. To find out more about Fifty Lessons click here.
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.