Meta, Ovum & Forrester Highlight Unica’s Enterprise Marketing Management Leadership

Unica Corporation, a worldwide provider of Enterprise Marketing Management (EMM) solutions, has been recognized by Forrester Research, META Group and Ovum as a leader in the EMM and marketing software category. Integral to Unica's leadership in the EMM market is its focus on enabling Right-time marketing—delivering the right offer, through the right channel just when the customer is ready to listen.

According to Yuchun Lee, CEO and co-founder of Unica Corporation, “Right-time marketing is not a luxury that only certain organisations can employ, it is a credo that all companies need to live by.” Customers worldwide agree and, according to one of the leading analyst firm's assessment, Unica's Affinium™ Suite has been the product of choice by as many as four times the number of companies as other competitors' offerings. Further, Unica's customers have achieved recognition for their marketing initiatives including the 2003 Peppers & Rogers Group 1to1® Innovator Awards and CRM Excellence Award as well as finalist standing for 2003 American Business AwardsSM, 2003 RealWare Awards and 2003 Information Management awards.

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