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Microsoft's Bing adds daily deals to tackle Google

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8th Mar 2011
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Microsoft is attempting to take on market leader Google by partnering with Center’d’s The Dealmap in order to provide a local promotional deals service for Bing search engine users in the US.

Bing Deal will provide consumers with access to more than 200,000 promotions from nearly 300 local businesses located in 14,000 towns and cities across the country via the service, which aggregates offers from a range of sources including Groupon and Living Social.

The arrangement is intended to act as a complement to the Bing Shopping retail web site, but content will not appear on Yahoo’s site, even though Bing now underpins Yahoo search.

Stefan Weitz, Bing’s director told the Paidcontent blog: "Instead of creating our own program and starting from scratch, we’re looking for opportunities where it makes sense, for us and the consumer, to partner with leading industry experts."

Promotional offers will appear in Bing search results but users will also be able to search for them by both category and location, including geolocation if accessed via a mobile device. The deals can either be saved or shared with a friend via email.

Location-based deals have risen in popularity over the last year or so, following the rise of location-based social networks such as Foursquare and Gowalla. Google, which dominates the search market, launched local daily discount service Google Offers in January, while Facebook unveiled its own Deals offering shortly afterwards, partnering with brands such as Starbucks, O2 and Yo Sushi to provide consumers with geo-location-based promotions.

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