Mobile marketing masterclass: How to integrate mobile into your marketing mixby
The Mobile Marketing Association's Paul Berney outlines how mobile should be integrated into wider marketing campaigns to produce effective and tangible results.
Integrated marketing has gone through several stages of evolution in the past few decades. First, marketers had to add websites to their campaigns, then social networks and now mobile has emerged as the key channel to include. So why is it becoming such a key element of a marketer’s toolbox, and how should it be integrated into wider marketing campaigns to produce effective and tangible results?