Mobile marketing: The ultimate ebook

25th Feb 2014 has launched a dedicated guide to mobile marketing, collating insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of marketing. 
Across eight chapters, the ebook shares expert advice to take you step-by-step through mobile marketing, from building a strategy, to using mobile apps and SMS, and identifying the best metrics to measure success. 
The guide is designed to be the perfect guide to help you make the most of mobile as a marketing platform. 

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