On-demand suppliers dominate early voting in Software Satisfaction Awards 2008by
As voting on the Software Satisfaction Awards enters the closing stages, some interesting trends are emerging. But there is still time for it all to change...
By John Stokdyk
The customer relationship management categories in the Software Satisfaction Awards 2008 are shaping up to be a clash of the industry's titans.
In the small company category, RSS is has made a surprisingly strong showing against more established names such as Sage ACT! and Frontline's Goldmine. The Norwegian software house Mamut has also made its presence felt in this category with its combined finance-HR-CRM software suite.
Business intelligence and sales analysis is something of a hot potato between marketing/sales and finance teams, but the current turnout suggests that the bean counters hold the upper hand. With the exception of people who use the statistical analysis package SPSS, finance types turning out to rate Cognos, Business Objects and other planning/budgeting applications outnumber those who have registered ratings for the applications more commonly used for CRM analytics.
But there still needs to be a bigger turn out from MyCustomer.com members to make sure the full realities of customer analytics are reflected in the Software Satisfaction Awards 2008 results.
Darren Falkingham, head of marketing, Sift Media
Salesforce.com was the big winner at last year's event, scooping the On-Demand CRM award - ahead of SageCRM.com and NetSuite - as well as the Small Business CRM award. Elsewhere, SAP CRM snatched the Mid Range CRM award from fellow nominees Pivotal CRM and Salesforce.com. And in the On-Premise CRM category, Sage CRM took the spoils ahead of Maximizer Enterprise and Frontrange Goldmine.
"In last year's awards, those software vendors and resellers that were confident enough to encourage their customers to vote performed the best, and rightly so - any company with such strong relationships with their customer base deserves to lead the field in the Software Satisfaction Awards," said Darren Falkingham, head of marketing at Sift Media, co-organiser of the awards with CCH. "This year, we are already seeing the effects of strong customer relationships in the voting. A number of vendors and resellers have evidently courted their customers to vote for them in the awards, with impressive levels of participation as a result."
"On the other hand, some firms in the 2008 Awards are showing relatively little voting activity - and as the awards are based on the views of genuine end users, these firms will struggle to make the cut for the shortlist. There's still time though, and any firm falling short of the required number of votes will need to get their message out there - and quickly!"
Participating users are asked to rate their business software systems for functionality, ease of use, reliability and value for money. With two weeks still to go, the current rankings for the contenders have not yet been calculated.
The user satisfaction ratings will be worked out during August and will be revealed at the Software Satisfaction Awards 2008 gala dinner in October.
To give your software supplier a chance to pick up an award, please take a few minutes to complete the online Software Satisfaction survey. As well as determining which supplier has the happiest users, the data will also help us map the underlying trends in CRM technology and shape MyCustomer.com's coverage in the coming year.