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Ray Wang: It’s time to consolidate social business platforms

7th Mar 2013
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“The era of best of breed disparate platforms purchased by siloed departments is over. It’s time to consolidate different platforms and scale.”

So says Constellation founder Ray Wang about the sphere of social business technology. He explains in a new blog post that since 2010, most organisations have passed through the DEEPR framework and have now moved to the third tier of ‘evangelisation’ – choosing the right tools and fostering internal collaboration.

According to the analyst firm's survey of software buyers, the top challenge (63.8%) among respondents is choosing the right platform among the many inside an organisation. Additionally, the research showed that over half (56.8%) have incorporated social into business models and that those (53.5%) now fostering internal collaboration now must worry about adoption challenges.


“This natural evolution in the DEEPR framework means IT must scale while line of business focuses on innovation,” he says. 

In an earlier blog post, Wang explained that the adoption of social business requires much more than technology, and requires full support from employees if the transition is going to be succesful. 

He said: “While technology plays a key role in improving social business, core change management principles still must be applied to ensure organisational transformation. Technology alone will not solve the issue. A combination of design thinking techniques applied to change management will ensure more successful adoption rates.”

Constellation provides a framework and methodologies for best practices when adopting social business in its recent report Disruptive Technology Adoption: An Executive Primer.

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