Ross Dawson: Six tools to kickstart your crowdsourcing strategy
Best-selling author and globally recognised futurist Ross Dawson discusses the development of crowdsourcing - and the tools you need to tap this valuable resource.
After gaining steady attention in the business press over the past four years or so, crowdsourcing found itself catapulted onto frontpage news in May when the UK’s new Coalition government turned to the online community for ideas about its future programme for government. A term popularised by Jeff Howe in a 2006 Wired magazine article and subsequent book, crowdsourcing has of course been the subject of some interest for some time, particularly in light of successful initiatives from the likes of Dell and Boeing.
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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.