It’s done iTunes for the B2B space; now it’s an 'enterprise quality MySpace' that’s on the agenda for Salesforce.com.
As part of the spring 2007 release of its flagship Salesforce Automation (SFA) application, AppSpace allows businesses to create customer-facing portals on-demand and to add and share other on-demand enterprise applications with its customers.
AppSpace provides an online space for users to easily upload or edit content, and customers can establish user profiles to define privileges and role-based access. It can be used to upload applications that can then be shared by any user. It will be available in limited release beginning in April.
“Just as MySpace brought together individuals on the consumer web, AppSpace will bring together companies and their customers on the business web,” says Salesforce.com CEO Marc Benioff. “We are excited to bring the 'End of Software' to portals and blaze a new way for enterprises to engage richly and securely with their customers.”
AppSpace will be priced at $995 per month for up to 200 users. Some applications, like Google Spreadsheets, will be free, but others, such as project management apps, will be charged for. It’s not clear how the pricing will work when other vendors place applications in the AppSpace.
Spring 2007 will also feature customisable search and a new workflow engine, designed to allow executives to issue approvals whether or not they are logged in to the Salesforce service.