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Samsung admits using dirty marketing tactics to defame HTC

17th Apr 2013
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Samsung has come under fire after admitting to posting anonymous comments praising its own products and slamming rival HTC last year on Taiwanese gadget sites.

Taiwan's Fair Trade Commission is investigating the claims and, if found guilty of false advertising, the South Korean firm could be fined up to Tw$25 million ($835,000)

According to reports, Samsung hired students to post defamatory comments in Taiwan, HTC’s home market, about its rival’s smartphones.

TaiwanSamsungLeaks revealed that Samsung’s marketing paid students to post claims on forums, including “The HTC One X repeatedly crashes,” “The Galaxy S3 benchmarks better than the HTC One X,” and “The Galaxy Note is way better than the HTC Sensation XL.”

Additionally, benchmark reviews were shown to be published, alleging that Samsung's Galaxy S3 outperformed the HTC One X. 

In a statement, Samsung admitted its errors, saying that the recent incident was “unfortunate”, and occurred due to insufficient understanding of these fundamental principles

“Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company’s Online Communications Credo.

“We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.”

What do you think? Is Samsung’s marketing approach too aggressive? How commonplace do you think this kind of 'dirty' marketing is in comment sections?


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