The marketing maestro explains why an understanding of tribes - and tribal marketing - has emerged as a competitive advantage, particularly for smaller firms looking to take on the big players.
About Neil Davey
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.