Seth Godin: Why is tribal marketing more important than ever?

MyCustomer.com
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The marketing maestro explains why an understanding of tribes - and tribal marketing - has emerged as a competitive advantage, particularly for smaller firms looking to take on the big players.

About Neil Davey

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Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.

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