Seven marketing lessons we learned from Eddie Stobartby
Andy Green looks at the brand legacy of the late Eddie Stobart, responsible for one of the UK's most idiosyncratic brands.
Those in the business world and beyond were saddened by the death of Eddie Stobart last week, a man responsible for one of the UK's most idiosyncratic brands.
1. Distinctive visibility
5. Short step engagement
6. Conversation value
7. Brand mystery
Andy Green is is a leading expert and author on flexible thinking, creativity, public relations, brand and personal communications. He is the author of ‘Creativity in Public Relations’, For more information visit www.andygreencreativity.com or follow on Twitter @andygreencre8iv