Siebel to unveil new Analytics offerings at CustomerWorld

Siebel Systems will use its customer event in Boston in mid-October as a launch pad for a range of new offerings that are intended to "broaden and deepen" its analytics software range.

The vendor plans to hold its CustomerWorld conference and Business Intelligence Summit in parallel between 16 and 19 October and has invited Oracle president, Charles Phillips, to attend as one of its keynote speakers following the database supplier’s decision last month to purchase the company for $5.8 billion.

At the event, Siebel intends to unveil a couple of new business intelligence offerings. The first comprises a packaged analytics offering to provide front line staff such as call centre agents with real-time information from both Siebel and third party sources to improve their effectiveness.

Paul Rodwick, Siebel’s vice president of Business Analytics, explained: "We can drive insight into operational applications such as CRM and provide staff with historical customer information based on their profile or past transactions. But we can then couple that with in-context information from what customers are telling staff now so that they are able to do better retention management or cross-selling."

While such tools have been available from Siebel for some time, in the past, the organisation took "a less packaged approach", but has now "supercharged it and added new technology."

The second offering that it intends to unveil is a new shrink-wrapped analytics application for dealing with case management in the public sector.

This sits alongside existing customer, financial, employee performance management, supplier and supply chain analytics applications and is aimed at agencies ranging from the police to tax officials and contact centre workers.

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