The Carphone Warehouse supports single customer view initiative with data quality solutions

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Many organisations are grappling with the challenge of understanding their customers and creating a single-customer view. Moving from a product-centric sales and marketing model to a customer-centric model presents major challenges for organisations.

Learn how The Carphone Warehouse migrated some 11 million records from three Oracle source databases to create a single customer view, resulting in increased sales revenues and improved customer satisfaction.

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