Christmas television

The world's favourite Christmas ad REVEALED

6th Dec 2016

This year’s Christmas advert from John Lewis was celebrated by many for helping to lift some of the post-Brexit gloom hanging over the UK.

Yet it is also apparently helping to raise spirits across the globe too, with YouTube viewing figures cementing the spot –  which involves a Boxer dog called Buster (and a furry foes) bouncing on a trampoline with wild abandon –  as the most-viewed Christmas advert online.   

With Christmas spots now becoming as highly anticipated as the annual SuperBowl ad, YouTube’s has become the platform for determining which brand officially rules the Christmas marketing roost.  

“We see people coming to YouTube again and again to look for their favourite Christmas ads,” says David Black, MD of Branding at Google UK.

“In fact, they start searching before the ads are launched on TV - we have seen a 40% year on year increase in Google searches for Christmas ads.

The leaderboard is ranked based on an algorithm that includes paid views, organic views and how much of a video people watched. Here’s the top 10, as of 5th December 2016:  

1. John Lewis

2. Sainsbury's 

3. Burberry


5. Coca-Cola

6. Apple

7. M&S 

8. H&M

9. Temptations 

10. Heathrow Airport



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