Twitter has officially launched a new advertising API that will enable marketers to buy and manage ads via third party applications.
Announcing the first five partners as Adobe, Salesforce.com, HootSuite, SHIFT and TBG Digital, marketers that use one of the five companies to buy and manage ads can sync the software to their Twitter account to automate ads on the micro-blogging site.
Twitter product manager April Underwood said in a blog post: “With the Ads API, marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices — all at scale.”
Salesforce.com said that customers of its Marketing Cloud suite will be able to build and execute real-time Twitter advertising campaigns; more efficiently scale their campaigns on Twitter through innovative workflows; and improve ROI through creative, bid and targeting optimization.
Michael Lazerow, CMO of Salesforce Marketing Cloud, said in a statement:“When we can show our clients that these are the tweets you should buy as promoted tweets and we take the guesswork out of it, you have a significant increase in the results,