Virgin Holidays Maximises Customer Marketing Efforts With E.Piphany

London, 07 July 2004 – E.piphany, the leading provider of customer relationship management (CRM) solutions to consumer-oriented businesses, today announced that Virgin Holidays ( has implemented E.piphany® E.6® Marketing software to help maximise customer acquisition and retention as well as optimise up-sell and cross-sell opportunities.

After a competitive evaluation involving a number of companies, Virgin Holidays chose the E.piphany Marketing software solution to help achieve its goal of having a single view of its customers for the first time.

As the largest scheduled tour operator in the UK, delivering over 350,000 passengers to worldwide destinations annually, and boasting a loyalty programme with 110,000 members, Virgin Holidays is dedicated to providing the optimal customer experience. By using E.piphany marketing and analytics software products, Virgin Holidays is able to intelligently segment its customer base in order to develop and deliver relevant, targeted and timely marketing communications.

Kathryn Beadle, sales and marketing director at Virgin Holidays commented, “E.piphany’s intelligent software is instrumental in the planning, execution, management and measurement of all Virgin Holidays marketing communications. We believe that it will significantly reduce costs by increasing the accuracy of our marketing communications.”

“E.piphany software solutions enable us to act upon the most relevant and up to date information available, which in turn allows us to personalise our marketing communications to our individual customer needs,” she continued.

E.piphany worked alongside specialist IT consultancy and systems integrator, Detica, to ensure a seamless implementation of its campaign management tool occurred by the go-live deadline.

“We are pleased to be working with Virgin Holidays, one of the leading consumer-oriented organisations,” said Andy McEwan, vice president of EMEA at E.piphany. “With E.piphany marketing solutions, Virgin Holidays can intelligently segment, view and target customers using specific criteria. By optimising and personalising its marketing communications, Virgin Holidays can maximise the value of each customer interaction and generate additional revenue.”

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