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Marketing
Strategy
Strategy
1st Nov 2018
3 comments
Why marketers must put aside the journey maps
11th Oct 2018
2 comments
Why lowering your prices can lose you customers
25th Sep 2018
1 comment
Replace the Marketing Mix with the Customer Mix
7th Sep 2018
Blog
How to respond if the customer is wrong
By
nicholas watkis
Principal Consultant
17th Jul 2018
Marketing lessons from the Duke of Wellington
22nd Jun 2018
What will Instagram's IGTV mean for marketers?
14th Jun 2018
Why marketers' metrics are all wrong
8th Jun 2018
Blog
Replace 'marketing' with 'commercial management'
By
nicholas watkis
Principal Consultant
8th Jun 2018
Influencer marketing lessons from River Island
4th Jun 2018
How micro-influencers can drive customer insights
25th May 2018
Why sales-marketing alignment fails
19th Apr 2018
How to show B2B buyers that inaction has a price
17th Apr 2018
4 comments
Should your brand turn its back on social media?
28th Mar 2018
Blog
Marketing: Is it change for the sake of change?
By
nicholas watkis
Principal Consultant
13th Mar 2018
Proactive service can help deliver effortless CX
13th Mar 2018
How do you balance human and machine?
Stop practicing conventional customer experience management
26th Mar 2018
2 comments
Does your CX suffer from double standards?
5th Mar 2018
Study: Market disruption is on your doorstep
28th Mar 2018
The commodity magnet & changing customer demands
26th Feb 2018
1 comment
Protecting brand reputation from staff behaviour
20th Feb 2018
Blog
Marketing lessons from a failed merger/acquisition
By
nicholas watkis
Principal Consultant
13th Feb 2018
Infographic: Influencer marketing do's and don'ts
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