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Marketing
Strategy
Strategy
Strategy
23rd Mar 2021
Chameleon consumers defying categorisation
by
Michael R Solomon
Strategy
19th Mar 2021
How to design 'human' experiences in an AI world
by
Musa Hanhan
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2
Customer satisfaction
15th Mar 2021
How marketing must budget for client satisfaction
by
Nicholas Watkis
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Sales performance
18th Feb 2021
Closing the sale may take longer than you think
by
Nicholas Watkis
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Ebook
Sponsored
The ultimate guide to securing CX success
Strategy
3rd Feb 2021
5 ways Jeff Bezos transformed customer experience
by
Chris Ward
Market research
20th Jan 2021
How prepared are you for the return of demand?
by
Nicholas Watkis
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Strategy
8th Jan 2021
Has COVID-19 created more compassion in brands?
by
Chris Ward
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1
Collaboration
4th Jan 2021
Weighing up the consequences of change
by
Nicholas Watkis
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Collaboration
19th Nov 2020
The power of delegation in marketing management
by
Nicholas Watkis
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Strategy
6th Nov 2020
CX's role in catering for the “conscious consumer"
by
Christophe Pecoraro
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1
Market research
13th Oct 2020
Changing environments require changed thinking
by
Nicholas Watkis
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Report
Sponsored
Redefining digital transformation
Pricing
11th Sep 2020
Why recessions should encourage radical thinking
by
Nicholas Watkis
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Report
Sponsored
The case for a marketing content hub
Report
Sponsored
Redefining digital transformation
Branding
10th Aug 2020
Arbitrary cost-cuts are risky for brand reputation
by
Nicholas Watkis
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Strategy
6th Aug 2020
Podcast: CX and the rise of the conscious consumer
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Marketing measurement
6th Jul 2020
Managing marketing in the post-virus recession
by
Nicholas Watkis
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Strategy
23rd Jun 2020
The science of choice and irrational experiences
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Strategy
18th May 2020
How to create value for the new customer persona
by
Lior Arussy
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1
Marketing measurement
5th May 2020
Marketers must demonstrate their contribution
by
Nicholas Watkis
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Strategy
16th Apr 2020
COVID-19: Consumers condemn inappropriate ads
by
Cath Everett
Culture
14th Apr 2020
You're not trading, but you're still in business
by
Nicholas Watkis
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Branding
30th Mar 2020
COVID-19: Beware brand slogans that ring hollow
by
Martin Lindstrom
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Strategy
8th Apr 2020
What are the best brand responses to COVID-19?
by
Joao Alves
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1
Strategy
6th Apr 2020
How to communicate to customers in anxious times
by
Martin Hill-Wilson
Strategy
1st Apr 2020
Will COVID-19 make or break your brand reputation?
by
Neil Davey
Culture
19th Mar 2020
S*** happens so you'd best have a contingency plan
by
Nicholas Watkis
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Strategy
18th Mar 2020
Maverick marketers undermining CX efforts
by
Cath Everett
Strategy
11th Mar 2020
Marketers betting big on CX despite ROI doubts
by
Cath Everett
Ebook
Sponsored
The blueprint for your self-service journey map
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