Strategy | MyCustomer

Strategy

31st Aug 2021

Should the CX leader oversee marketing?

by

chief customer officer marketing

Sales performance

23rd Aug 2021

Selling is the foundation of business

by

Nicholas Watkis

Data-driven marketing

24th Jun 2021

Is Parkinson's Law adding to your marketing costs?

by

Nicholas Watkis

Strategy

17th Jun 2021

Large firms see CX as marketing's responsibility

by

Marketing

Customer experience management

20th May 2021

Rating your customers' communication experience

by

Nicholas Watkis

Strategy

20th May 2021

New look MyCustomer, same commitment to CX

by

Strategy

2nd Jun 2021

Why it's time to rethink gender for inclusive CX

by

Annette Timmins

Rethink gender

Employee engagement

28th Apr 2021

Frequent personnel changes prevent achievement

by

Nicholas Watkis

Behavioural marketing

24th Mar 2021

A behavioural science principle shaping our future

by

Strategy

23rd Mar 2021

Chameleon consumers defying categorisation

by

Michael R Solomon

Chameleon

Strategy

19th Mar 2021

How to design 'human' experiences in an AI world

by

mechanical heart

Customer satisfaction

15th Mar 2021

How marketing must budget for client satisfaction

by

Nicholas Watkis

Sales performance

18th Feb 2021

Closing the sale may take longer than you think

by

Nicholas Watkis

Strategy

3rd Feb 2021

5 ways Jeff Bezos transformed customer experience

by

Jeff Bezos

Market research

20th Jan 2021

How prepared are you for the return of demand?

by

Nicholas Watkis

Strategy

8th Jan 2021

Has COVID-19 created more compassion in brands?

by

Empathy

Collaboration

4th Jan 2021

Weighing up the consequences of change

by

Nicholas Watkis

Collaboration

19th Nov 2020

The power of delegation in marketing management

by

Nicholas Watkis

Strategy

6th Nov 2020

CX's role in catering for the “conscious consumer"

by

Christophe Pecoraro

Conscious consumers

Market research

13th Oct 2020

Changing environments require changed thinking

by

Nicholas Watkis

Pricing

11th Sep 2020

Why recessions should encourage radical thinking

by

Nicholas Watkis

Branding

10th Aug 2020

Arbitrary cost-cuts are risky for brand reputation

by

Nicholas Watkis

Strategy

6th Aug 2020

S2 Ep8: Rise of the conscious consumer

Conscious consumer

Marketing measurement

6th Jul 2020

Managing marketing in the post-virus recession

by

Nicholas Watkis

Strategy

23rd Jun 2020

S2 Ep7: The science of choice and irrational CX

Connecting the dots

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