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Understanding crowd service

Crowd service
Strategy

Why are few CMOs given command of CX?

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Future
Marketing measurement

How to measure marketing performance

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Customer experience management

CX strategy: 5 ways to develop CX-centric DNA

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Marketing measurement

Taking a zero-based approach to marketing

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Strategy

Marketers want control of CX: Should they have it?

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Marketing CX fist
Strategy

Infographic: 7 stages of B2B decision-making

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Thinking question
Marketing measurement

Start 2019 with a marketing audit & metric review

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Strategy

Prosumers: The secret to modern relationships?

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Secret
Strategy

Brand experience: What is it? Who's doing it well?

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Heartprint
Strategy

Four major marketing trends set to dominate 2019

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Crystal ball
Strategy

Why buying scenarios should be in your 2019 plans

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Cash money
Employee engagement

Are your staff a cost or an asset?

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Strategy

What were the key marketing trends of 2018?

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Pandora's box
Strategy

How do you create great experiences for Gen Z?

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Generation sensible
Strategy

How Volvo aligns CX expectations with its brand

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Car
Strategy

10 cognitive biases to improve your marketing

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Cognitive bias
Strategy

Why marketers must put aside the journey maps

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LIghtbulg customer journey
Strategy

Why lowering your prices can lose you customers

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Prices money bombs
Strategy

Replace the Marketing Mix with the Customer Mix

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Marketing Mix bin
Complaints

How to respond if the customer is wrong

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Strategy

Marketing lessons from the Duke of Wellington

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Duke of Wellington
Strategy

What will Instagram's IGTV mean for marketers?

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Instagram TV
Strategy

Why marketers' metrics are all wrong

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Erase metrics
Culture

Replace 'marketing' with 'commercial management'

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Strategy

Influencer marketing lessons from River Island

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Influence loud hailer
Strategy

How micro-influencers can drive customer insights

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Magnifying
Strategy

Why sales-marketing alignment fails

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Give up
Strategy

How to show B2B buyers that inaction has a price

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Wind up B2B buyer
Strategy

Should your brand turn its back on social media?

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Like or dislike
Branding

Marketing: Is it change for the sake of change?

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Strategy

Does your CX suffer from double standards?

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Devil

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