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24th Oct 2018
For thousands of years, consumers and businesses only interacted in person, and it was easy to understand the emotions of customers. If you...
18th Sep 2018
UAT is critical to the success and capability of your marketing efforts - but it is an area not often looked at. So how do you conduct UAT...
29th Aug 2018
Much is spoken about 'digital transformation' - but where do organisations start, what is the roadmap ahead, and what is the role of...
3rd Jul 2018
Research demonstrates that the traditional view of B2B buyers has never been universally true. So what does this mean for marketers? One of...
Peter Dorrington
European Director of Customer Insights