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10 tips for integrating social media into your website

13th Sep 2010
Managing editor
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One way to increase your marketing return on investment is by integrating social media activity on your company websites. Here is a guide on how to do it.

The homepage remains the focal point of online activity for most companies, so integrating social media activity with your firm's website is a good way of providing a richer experience for visitors and can help pave the way for long-term, two-way relationships. Below are some tips to help you get started.

  1. Provide prominent links
    Clearly advertise social network accounts on every page to encourage visitors to sign-up.
  2. Explain what customers will be getting if they join your social network
    For example, something like: "for regular service updates, follow us on Twitter".
  3. Keep social network links at the top of your webpage
    ...or at least further up the page so they don’t get missed. By your telephone number is a good place; after all, it’s just another way to get in touch.
  4. Use social network logos rather than text links
    They are instantly recognisable and take up less space.
  5. Add your blog to your site navigation bar
    If you have a navigation bar on your website, add your blog as one of the tabs.
  6. Put your latest blog post on your homepage
    Encourage visitors to visit your blog by pulling in your latest post on the homepage or even interspersing them through the site.
  7. Feed in your latest tweet or status update on your homepage
    This gives your website a real-time and dynamic appearance while demonstrating that you regularly update content and that it’s worth visiting again.
  8. Include links to your social media profi les on your contact page
    If you are advertising your phone number and email, why not your Twitter or Facebook details too?
  9. Add staff social media profiles – do you have a ‘staff’ page on your website?
    Add social media profiles alongside telephone numbers or email addresses.
  10. Consider adding Facebook ‘like’ links or ‘tweet this’ links
    Adding these on webpages can help encourage visitors to share content with likeminded peers on social networks.

This article is an extract from 'Putting the 'social' into social media', a guide to how companies can use social media marketing, compiled by Wildfire PR.

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By persefoni
11th Dec 2010 08:55

A very interesting and easy read article. Thank you, I enjoyed it.

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