You might remember Oracle's co-president Chuck Phillips causing a bit of a stir - to put it mildly - when he told me in London last year that software as a service (SaaS) was great as it meant more database sales.
His reasoning seemed to be that if you were entrusting your data to a third party (such as a Salesforce.com or a NetSuite) then you should be backing it all up on a database inside your own firewall...which kinda defeats the point of SaaS in many eyes, but you can't blame him for trying.
The reality is that multi-tenancy is not an attractive option for Oracle. The company understandably wants you to be buying lots and lots of databases so the idea of there being lots of companies accessing data held on one is never really going to be appealing in bottom line terms.
So it's hardly surprising this week to see the announcement of Oracle’s Siebel CRM On Demand Single Tenant, Enterprise Edition. This, according to Oracle, enables "the highest levels of regulatory and internal compliance, security and flexibility". Which all sounds fab!
It also means having what the firm calls "a fully dedicated database". Hmmm, we didn't see that one coming, did we boys and girls?