Aberdeen predicts shift in analytics market

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ASPs that offer hosted Web analytics services are best-positioned for a shift in the market, according to a report released today by Aberdeen Group.

Overall, the Web analytics market suffered a setback in the 2001 and was down 7 perc ent from 2000's $400 million mark. But according to Aberdeen, ASPs significantly increased their slice of the Web analytics market in 2001, capturing 22 per cent of the $372 million market, up from 13 per cent over the previous year.

"In 2001, Web analytics ASP revenues were up 54 percent while software suppliers' revenue declined by 30 percent," said Aberdeen analyst Guy Creese.

Aberdeen predicts that the market will now grow, increasing 13 per cent in 2002 and 30 per cent in 2003. ASP-delivered solutions will soon overtake their licensed counterparts, probably as early as 2003.

In 2002, ASP-delivered services account for 31 per cent of the Web analytics market and licensed software was 38 per cent. But by next year ASP services will be 35 per cent and licensed sales will be 34 per cent

The report profiles 47 solution providers, 12 of which have ASP offerings. The report, Web Analytics: Making Business Sense of Online Behaviour,. defines factors driving the market, forecasts market size and outlines the technological and organisational issues that enterprises must consider when selecting a Web analytics solution.


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