UK website builder Sift Group has appointed John Kinsella to the newly created post of managing director of AccountingWeb.co.uk.
Former CMP publishing director Kinsella (33), had been responsible for the hugely successful launch of Computer Reseller News (now part of the VNU stable). Before joining CMP in 1998, he spent six years with Dennis Publishing, which he joined from VNU in 1991.
“I was looking for a move in to new media and Sift impressed me enormously,” said Kinsella. “I am looking forward to working with them to establish AccountingWeb.co.uk as the world’s most valuable resource for the accountancy profession.”
Sift managing director Andrew Gray, said: “John Kinsellas objective will be to increase the site’s profitability and extend it into the international arena.”
Since 1997, AccountingWeb.co.uk has 35,000 monthly users generating over 500,000 page impressions, and a twice-weekly newswire which is sent out to over 80,000 business people around the world. Membership of the site is free and requires simple registration details only.
Sift Group communities receive over 2,000,000 page impressions per month from 150,000 business people in the accountancy, legal, general business, human resource, property investment, travel, EU and CRM sectors. Based in Bristol, UK, the group consists of 70 full time editorial, business, sales and technical staff. All Sift communities have been built using a technological architecture developed in-house. This enables new communities to be launched on-line easily and effectively and encourages a culture of innovation and novel approach.