Acxiom helps Canadian Tires pick up speed
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Acxiom has done a deal to provide database marketing and management and CRM services to Canadian Tire Acceptance Limited (CTAL).

In its first such agreement with a Canadian company, CTAL will use Acxiom’s Solvitur solution to enhance its customer data infrastructure. CTAL provides credit and other financial services to six million Canadian Tire customers.

“Past database projects were expensive compared to our expectations and lacked the analytical tools and ease of access required by CTAL’s marketing professionals,” said CTAL president Tom Gauld. “We believe Acxiom’s dedicated resources for project management and overall system support will produce benefits consistent with our requirements.”

Solvitur is a scaleable, open-architecture system using best-of -breed server systems, access and analytical tools, delivering accelerated results, maximized investment and minimized risk. Acxiom will deliver value-added solutions in such areas as data products, data integration, data quality and unique modeling methodologies for the financial services and retail industries.

“We’re excited about this opportunity to work with CTAL in building their new ‘best of breed’ marketing database,” said Charles D. Morgan, Acxiom’s company leader, who cited the similarities in the business cultures found at the two companies.

Acxiom was recently recognized by Fortune magazine as one of the 100 best companies to work for in America and by Computerworld as one of the top 100 places to work in information technology. Canadian Tire has been recognized by Canada’s The Globe and Mail as the best company to work for in Canada.

Canadian Tire Corporation, Limited - the country’s most-shopped retailer - offers a unique mix of products and services through three inter-related businesses:
• Canadian Tire Retail and the Associate Dealers together form one of Canada’s best-known retailers, offering customers three specialty stores under one roof - Automotive, Sports and Leisure, and Home Products.
• Canadian Tire Financial Services manages related financial products and services for retail and petroleum customers.
• Canadian Tire Petroleum is one of the country’s largest independent retailers of gasoline, with 205 outlets. With 438 Canadian Tire Associate Stores serving communities nationwide, Canadian Tire Corporation and the Associate Dealers together employ 38,000 Canadians.

Acxiom Corporation enables businesses to develop and deepen customer relationships by creating a single, accurate view of their customers across the enterprise. Acxiom achieves this by providing Customer Data Integration software, database management services, and premier customer data content through its AbiliTec, Solvitur and InfoBase products, and a range of information technology outsourcing services. Founded in 1969, Acxiom is based in Little Rock, Arkansas, with locations throughout the United States and with operations in the United Kingdom, France, Spain and Australia.



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