Acxiom Corporation has launched a new consumer data product in the UK. InfoBase® Enhancement is designed to enable businesses to supplement one basic set of customer data with further details which may help to categorise the customer for marketing purposes. Already well known as one of the leading companies in the US for the provision of consumer marketing data, Acxiom will be hoping to expand its reputation globally with this UK - focussed product launch.
In the view of Acxiom's Data Product Director (UK), Jon Pope, conventional forms of mass-marketing are increasingly being found to fall short of expectations, leading to a greater focus on CRM, together with the relevant, targeted data that is vital for CRM implementations. This data that forms the foundation-stone of successful CRM, is what Acxiom aims to provide.
"InfoBase Enhancement provides a great opportunity for companies looking for the quality data necessary to better target their marketing efforts, improve customer service, and identify the most profitable customers," said Pope.
"InfoBase Enhancement is the only product in the U.K. specifically designed for the data enhancement market," continued Pope. "CRM is driven by the idea that all facets of consumer interaction -- from acquisition to service to retention -- must be accomplished with the aid of good external data. Developed for accuracy and a high quantity of match rates, InfoBase Enhancement helps marketers overcome the CRM hurdle by having accurate external data and avoid the mistake of acquiring and retaining unprofitable customers."