It's a fast moving industry out there and it's difficult to keep up with all the changes sometimes. But we all move on and mature (hopefully) and so it is that the CRM Forum web site will be undergoing an evolution of its own in the coming week. We're not planning to lose any of our focus on the things that bring over 45,000 of you onto the site each week for all the news, views and commentary about the CRM sector. But just as CRM applications cannot exist in isolation, so too our editorial scope will be expanding to encompass all aspects of the enterprise software infrastructure. When you visit the site you'll notice that it's now called CRM Forum: The Enterprise Software Community.
As well as the daily news updates, we'll be placing much more emphasis on extended coverage of major enterprise software topics, news analysis, market and vendor profiles and - because nothing succeeds like success - case studies of enterprise software deployments that worked in the real world in our Software Enterprises section. We'll still have expert commentary from the likes of Richard Forsyth and Richard Heygate, but we're also going to make more room for experts and analysts from the software industry to put forward their views in the Industry View section. If you passionately agree or disagree with the views you see there, pass on your own comments and let us know.
All the usual invaluable resources of CRM Forum are still available, but we hope that you'll find the expanded coverage in the coming weeks and months to your liking. Throughout it all, our emphasis will remain the business benefit of the application of technology, not technology for technology's sake, How does enterprise software contribute to the bottom line of businesses? What are the ROI and the TCO implications of any particular piece of software infrastructure, be it applications, databases, operating systems or application servers?
The new site will go live on Monday. Check it out and let us know what you think. Your comments are invaluable
Welcome to CRM Forum: The Enterprise Software Community!
Replies (4)
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I don't disagree with you expanding your coverage in this forum, but Gary Hancock has a good point, i.e. it's not all about technology!
Let's not lose site of the fact that it's the People (service providers) delivering value to other People (customers) that matters. Process and Technology only exist to enable People to add value to the communication or transaction. Both Process and Technology are 'designed' - they are enablers - while People 'are.' NOTE: Although not always viewed as such, all three are company assets.
These three company assets - People, Process and Technology - form a tripod that supports the philosophy of CRM. So long as there is the right mix in the three, you have a balanced and full CRM Forum.
Thanks (0)I don't disagree with you expanding your coverage in this forum, but Gary Hancock has a good point, i.e. it's not all about technology!
Let's not lose site of the fact that it's the People (service providers) delivering value to other People (customers) that matters. Process and Technology only exist to enable People to add value to the communication or transaction. Both Process and Technology are 'designed' - they are enablers - while People 'are.' NOTE: Although not always viewed as such, all three are company assets.
These three company assets - People, Process and Technology - form a tripod that supports the philosophy of CRM. So long as there is the right mix in the three, you have a balanced and full CRM Forum.
Thanks (0)I''m at a loss as to why you should assume that enterprise software topics will not include all the points you've mentioned. We have no intention of reinforcing any of the misconceptions you mention, quite the opposite in fact. Perhaps criticism of the new direction might profitably wait until the site itself has been opened up for everyone to see what it is that they are criticising. Or not, as the case may be.
Thanks (0)So you're planning to place "much more emphasis on extended coverage of major enterprise software topics". Yet how often do we hear that one of the principal reasons for the failure of CRM deployments is too great a focus on technology and not enough commitment to issues such as clarity of customer management goals, the cultural challenge and so on? It's a great shame that, at a time when organisations are beginning to understand that CRM is more than an application, your editorial shift seems to be reinforcing those old misconceptions.
Thanks (0)