Alliance pioneers DVD-based training tools
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The CRM training consultancy, Shanaire has teamed up with the London-based media group, Completely Creative to develop advanced DVD-based interactive training tools.

Amersham-based Shanaire has pioneered the use of DVD to deliver training messages, set up real-life scenarios for analysis by delegates and communicate tough messages.

“These training tools will move CRM training development on by facilitating real change in organisations,” explained Audrey Shanks, of Shanaire. “They really are multimedia workbooks supported by ‘virtual trainer’, and course work delivered in a non linear fashion. DVD optical disks are the perfect platform to offer interactive materials that can be video-based, contain online training reference material even link to the web.”

“The alliance offers subject matter expertise in combination with innovatively presented material,” said David West, director of multimedia development at Completely Creative. “The technology has been available for a while; what we needed was companies with Shanaire’s expertise to have the vision to exploit all that DVD can offer.”


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