Media Metrix Brazil and Media Metrix have released the first Internet audience figures for Brazil. They say that 8,650,000 people used the Internet in August 2000; and of the people who own computers (25%), 75% are on-line.
“We look forward to supporting the Latin American digital media economy’s growth, sharing in this leading market’s progress and observing its success,” said Mary Ann Packo, president of MM.
“We are pleased to provide a worldwide measurement standard to Brazilian Internet businesses and those with a Latin American target audience,” said Angela Marsiaj, MM Brazil managing director.
Among the most popular sites are AOL, Altavista, BOL, Globo, iG, Lycos, MSN, NBCi, Terra, Starmedia, TerraVista, UOL, Yahoo and Zipnet.
MM is focusing on Brazil’s 10 largest metropolitan markets, which have 5,521,665 Internet users.
• Among PC owners in Brazil, there are more men than women, but the gender gap is relatively narrow: 56.7% of users are male; 43.3% females
• Over 45% of Internet users in Brazil have children.
• Over half of all Internet users went online within the past two years.