Ameritrade sets long distance record as fastest homepage
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Ameritrade has been the fastest downloading consumer homepage for a record 30 consecutive weeks on the Keynote Consumer 40 Internet Performance Index.

The Keynote measurement service is used to diagnose performance problems, and benchmarks the performance of sites.

The performance index measures and ranks the average response time for accessing and downloading the home pages of 40 popular consumer websites from the perspective of end users on 56kbps dial-up modems. Ameritrade’s homepage has maintained the fastest average response time, downloading at an average under 3.5 seconds each week since March 19.

“Ameritrade sets a new benchmark for speed, “ said Dan Todd, director of public services at Keynote Systems. “This is the longest run we have seen at the top of our Consumer 40 Index since we began publishing it in October of 1999.”

The homepages of 40 important consumer websites as measured Sunday through Saturday every hour between 5:00 am and 9:00 pm Pacific time by Keynote Perspective measurement computers in eight major metropolitan areas around the United States: Boston, Chicago, Detroit, Houston, Los Angeles, New York, San Francisco and Washington, D.C.

“Keynote analyzes the typical performance experienced by our end users when downloading web pages,” said Jim Ditmore, Ameritrade Holding’s chief information officer. “The results provide us with critical data that we use to benchmark our website.”

Headquartered in San Mateo, California, Keynote’s performance measurement solutions are used by more than 2,250 B2B and B2C e-businesses, web-hosters, Internet service and content delivery providers.




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